Yes, it can be done
Quote
"Screen recording
Now it's easy to create high-quality video of your app, directly from your Android device. Android 4.4 adds support for screen recording and provides a screen recording utility that lets you start and stop recording on a device that's connected to your Android SDK environment over USB. It's a great new way to create walkthroughs and tutorials for your app, testing materials, marketing videos, and more.
With the screen recording utility, you can capture video of your device screen contents and store the video as an MP4 file on the device. You can record at any device-supported resolution and bitrate you want, and the output retains the aspect ratio of the display. By default, the utility selects a resolution equal or close to the device's display resolution in the current orientation. When you are done recording, you can share the video directly from your device or pull the MP4 file to your host computer for post-production."
Any Android experts that know how to do it ?