B&H had a complete package that was actually a better deal than buying everything individually. In most cases when you buy a "package" you normally get a discount because you're buying so much. For example, video games and computers. With packages for the phantom, you get hosed. Depending. The idea behind the phantom 2 was that most people fly with a gimbal and FPV/osd. The phantom 2 comes as ready to fly out of the box as possible. The gimbal can be attached in a few minutes and the FPV system is almost plug and play (some soldering is needed). Unless you went with a plug and play cable (you'll have to take apart the phantom to install it so it's sort of a wash on time).
Anyways, buying a package with the phantom 1 meant someone else did all the hard work of installing everything. Which on a phantom 1 was more difficult. You would pay more than the value of all the items in the package because you're paying for someone to take them off their shelves, open the boxes, install them, put them in a box, mail them to you. There were also a lot more moving parts with everything as far as wiring and battery length and upgrades that would need to be done to a phantom 1 to get it to you. Thus the price jump. Yes dslrpro did lose their mind on this but some people still bought them.
Now jump to the phantom 2. A product so easy my wife assembled hers. You can spend extra to buy a package with the phantom 2 or you can do it yourself. I think you'll find that if you do it yourself, you're looking at an hour of work, tops. Everything you need is available online. Buy the phantom 2 with zenmuse and buy the mini iosd. That setup right there is plug and play. Now you have two options, if you can solder you can install the FPV that way or you can get the plug and play cable
http://www.firstpersonview.co.uk/cables ... ransmitter and open the shell. I went with the cable (still waitin on it) because it will make for a cleaner look. Opening the phantom will add some time but it a walk in the park. Once you install the cable and FPV you're pretty much done. Pick your viewer (goggles or a screen) and connect it and fly. If you really want to buy a package, you can. But when you install it yourself you'll become familiar with the parts for when thing may and will break. You'll be able to fix things in the field and continue flying.
If you want a package, b&h is the way to go.