That's soo funny!!! All he needed was a Phantom and a set of Goggles.
What permits??? Call your local FAA FSDO, ask for Operations, and tell them you want to film a Commercial with a Drone.....then listen for the silence......They don't have a clue. And please, don't call them....I was just kidding!!!
There's a saying I learned a long time ago....better to ask for forgiveness, then to ask for permission.
Goldrush is filmed in Alaska, the Yukon(Canada) and Guyana...all by the same production company. They had a "behind the scenes" show where they used a hex-copter...and some of the trials and crashes. Basically-it looked like a few guys with a real nice Hex showed up on Set, and the Producer gave them an ultimatum, after a few misques and crashes. Either get the shot and don't hurt anyone, or you're gone....and, they got the shots and got everything sorted out. But, it was an interesting show to watch.