I spend many hours per week looking at sales - it's possible to guess based on various metrics like Amazon sales, our own site sales, forum activity and much more.
Oh, I am a blogger/writer/author and cover the biz angle so that is why I care!
Here are the basics....or at least a best guess!
DJI is their own biggest competitor. While the P4 is the most advanced model available, word has gotten out that the Pro and Advanced offer 90% of the function for 50% of the cost. Many buyers are value driven...and only 15% or so of consumers have said (in a poll) that they would spend over $1200 on a machine.
In terms of sales rank, I think this is the current situation.
P3S - (400K)
P3P - (300K)
P3A - (250K)
P4 - (200K)
P34K (100K)
() is a guess at 2016 yearly numbers.
That doesn't mean that the P4 isn't selling well. Other makers wish their models would sell that many pieces.
Putting that in perspective with some of the machines mentioned above - 3DR Solo sold less than 30K in 2015, Yuneec probably sold 120K if we count all Chroma (blade) also.
It is highly unlikely that any single model (Yuneec H, etc.) will bite into DJI's market share very heavily....because, as DJI has found out, you need to have models to address every segment of the market.
In the $400-$1500 price range, my guess is DJI has 70%, Yuneec 10% and all the rest put together the remainder.
For those who are business and numbers nerds (like myself), scroll down on this page to see some other numbers guesses.
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