Name for photo/video business

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I've been doing photo/video work on the side for a short time now, and want to take the next step by branding myself, setting up a website, business cards, etc. It'll be a process I do slowly through the winter months, but to start, I need a business name. Do most people just use "Last Name" Media? Cook Media (my last name) is already taken. Thought up Cookography, but that's taken also. Thought I had a good one there lol. Any suggestions?
 
Depending on your first name...

Brian Cook Media
Brian Cook Photography
Cook Brothers Media
Cook Photo
Cook Air Video
Cook Aerial Photo
Cook Aerial Media
 
You'll want to pick several and get feedback from friends and family. Then when you have it down to 5 or so then start searching the web for that name. You want to make sure no one near you has it before you make the next decisions and the URLs are available for it. You don't want to start branding yourself (cards, logo, etc) only to find out someone has the same name. I spent the $$ and had mine researched by a trademark attorney who got me going on the right path.

Here locally a brewery had been using their name for over a year before they got a letter from a larger company on the west coast that had been using the same name and for a couple years prior to this one. They had to stop, rename, and change everything.

You'll want to think about how catchy the name is, how easy it is to remember, and where it might fall in search engines. It takes time but if you get it right it can make a big difference.
 

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