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Drone Honey Beer Delivery

Discussion in 'General Discussion' started by RedHotPoker, Oct 28, 2015.

  1. RedHotPoker

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    These bee drones deliver honey-flavored beer, because you live in the future
    In just the past five years, drones have gone from awe-inspiring sights to, well, kind of boring. Seeing a quadcopter cruising through the sky just isn’t as magical as it once was, but Taiwan Beer’s hilarious delivery drones will definitely still make you smile.

    [​IMG]
    Taiwan Beer

    To promote its newly launched honey-flavored beer, the company enlisted the marketing team at Wunderman Taiwan, and the result is a fleet of drones that are both eye catching and adorable.

    [​IMG]
    Taiwan Beer

    Each drone is equipped with a styrofoam beer cooler in the shape and dressings of a bumblebee, and customers were allowed to request a drone beer delivery to their offices. Using data from Google Street View, the drones made their deliveries to thousands of happy workers, and the company recorded sales several times that of previous beer launches.

    What are you drinking, Honey?

    RedHotPoker
     
  2. Jman44

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    Didnt know a phantom could lift a 6 pack
     
  3. RedHotPoker

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    Only in Taiwan. Hehe

    The payload, a Small foam cooler, an NFL football sized big gulp of cold goodness.

    And a Honey Beer, it must be sweet. ;-)

    ReHotPoker
     
  4. Meta4

    Meta4 Moderator
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    They can't. If they could you could fly a much more serious camera and lens.
    Advertising is all about getting attention and using drones is one way that is currently effective.

    The styrofoam bees probably had to be hollowed out to enable them to be carried by Phantoms.
    The primary target audience, office workers, were asked to apply online if they were interested in getting their hands on free beer for themselves and their colleagues.
    Bee drones were then sent out to offices to announce the arrival of the beer, creating a lot of “buzz.”
    And the beer was delivered by a man in a van .. watch toward the end of the video to see the beer arrive.